Commercial Marketing Manager

The Senior Global Marketing Manager is a high-impact, strategic role responsible for developing, executing, and optimizing global marketing campaigns that drive awareness, demand, and customer engagement across Metabolon's expanding portfolio. This individual will collaborate closely with cross-functional partners, including Product Management, Digital Marketing, Sales, and scientific leadership, to deliver integrated marketing campaigns, go-to-market strategies, content initiatives, and digital programs that fuel growth. The ideal candidate brings deep experience in B2B commercial marketing, demand generation, and campaign execution, combined with a strong understanding of digital channels, marketing automation, and customer lifecycle engagement.

Locations: Raleigh, NC or Boston, MA

Strategic Marketing Leadership
• Create and execute global marketing strategies that drive awareness, lead generation, and revenue growth.
• Plan and deliver multi-channel campaigns, product launches, and brand initiatives aligned with corporate goals.
• Lead account-based marketing (ABM) programs to strengthen relationships with strategic accounts and key market segments.
• Partner cross-functionally with Sales, Product Management, and Operations to ensure cohesive go-to-market execution and audience alignment.

Campaign Development & Demand Generation
• Design, execute, and optimize integrated marketing campaigns across digital, web, email, and social channels.
• Create and manage compelling content and creative assets that nurture leads through the buyer's journey.
• Leverage AI-driven tools for predictive analytics, content generation, and personalization to enhance campaign performance and scalability.
• Manage Metabolon.com webinars and gated resources to maximize reach, engagement, and database growth.

Marketing Communications & Events
• Manage the global event calendar, including major tradeshows, webinars, and customer events.
• Monitor competitor activity and market trends to inform ongoing strategy refinement.

Performance Analytics & Optimization
• Define and report on KPIs that demonstrate marketing impact on pipeline and revenue.
• Continuously evaluate campaign ROI and funnel metrics to drive efficiency and conversion improvement.
• Employ A/B testing, CRO, and performance dashboards to ensure sustained growth.
• Identify opportunities for process and channel optimization across the marketing ecosystem.

Collaboration & Continuous Improvement
• Support annual marketing planning, budgeting, and voice-of-customer (VOC) initiatives.
• Stay current on emerging digital, AI, and life sciences marketing innovations.
• Bridge marketing, science, and sales functions by translating complex biological insights into accessible, value-driven messaging.

• Bachelor's degree required with preference in Marketing or Life Sciences related disciplines; MBA preferred.
• 7+ years of experience in commercial or demand generation marketing in a B2B environment, with a background in market research and competitive analysis, preferably within life sciences, biotechnology, or health technology.
• Experience managing multi-channel programs, including email marketing, paid search (PPC), SEO, web content, and social media.
• Experience managing lead funnels and campaign attribution.
• Proven success in developing and executing global marketing campaigns that drive measurable demand and lead generation.
• Strong understanding of lead management, marketing attribution, and pipeline acceleration strategies.
• Proficiency with marketing automation systems (Marketo) and CRM platforms (Salesforce). Superuser experience is desirable.
• Excellent project management, organization, and multitasking capabilities. Experience with Notion preferred.
• Experience with HTML, SEO, PPC, and digital marketing channel optimization.
• Experience working with wordpress.org CMS preferred.
• Familiarity with AI marketing tools (e.g., ChatGPT, SurferSEO, 6sense) and predictive analytics platforms.
• Strong analytical skills with the ability to interpret complex data and convert it into actionable insights.
• Exceptional written and verbal communication skills, with the ability to convey complex scientific and technical information in simple, engaging ways.
• A team-oriented mindset with demonstrated success in cross-functional collaboration.

Metabolon, Inc., is the global leader in revealing biological insights on disease state and physiological reactions in the present time through metabolomics. Leveraging one of the world’s most diverse and rich patient data sets, Metabolon is equipped to deliver biologically relevant evidence to address some of the most difficult and pressing questions in the life sciences. Every day, our work is helping to accelerate research and product development success in the biopharma, population health, consumer products, agriculture, wellness, and academic research sectors.

Metabolon was founded in 2000 and is headquartered in Research Triangle Park, North Carolina with an international headquarters in Germany. For more information, please visit www.metabolon.com.

Metabolon is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.